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LAS VEGAS - JUNE 05: Illusionist Criss Angel arrives at a viewing party for the third season premiere of his A&E Network show "Criss Angel Mindfreak" at the Luxor Resort & Casino June 5, 2007 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)



LAS VEGAS - MARCH 22: Illusionist Criss Angel poses after a news conference at the Luxor Resort and Casino March 22, 2007 in Las Vegas, Nevada. Cirque du Soleil announced that Angel will be featured in a new show set to open at the Luxor in the summer of 2008. (Photo by Ethan Miller/Getty Images)

A&E's viral campaign for A&E's "Criss Angel Mindfreak" has resulted in the creation of a million videos in just three weeks, Guy Slattery, senior VP of consumer marketing for A&E Television Networks, said on a PROMAX/BDA panel yesterday.

The promotion, at www.freakyourmind.com, starts when users enter a friend's name, phone number and email address. Then, the friend gets an email from the user, containing a URL and a message to "check this out." When the URL is clicked on, the friend gets a YouTube-like video, where Criss Angel guesses his or her name and then does a card trick where the phone number appears. Soon after, the phone rings and Criss himself is on the line asking the friend to tune in to the series.